My visit to Atlanta was to garner fresh and savvy skills for sharing weekly information on my blog. “Mon Oncle” is approaching 3 years, 200 published stories and 6 significant layout lifts – the time has come for schooling. I arrived early Sunday on a bright, southern morning at the Grand Hyatt Buckhead Hotel for this year’s Design Bloggers Conference.
It was my first time attending this unique conference specifically focused on the interests of interior design bloggers. Particularly those using content to build their business and personal brands.
Hotel check-in was friendly, formal and surprisingly upbeat. It served as an early morning reminder about my appreciation for gracious southern hospitality and to check my tylenol supply. Thirty-six hours of back to back events, networking receptions, award banquets, tours and instructional narrative can reek havoc on a fresh hangover.
Up on the 24th floor – I peered through my dark sunglasses and smiled at the big fluffy bed centered in the large hotel room facing a distant view of Atlanta. After a long shower, quick nap and room service – I was ready to join the other design bloggers and maybe catch a workshop like “How to Take Amazing Photos with Your Smart Phone”.
In the hotel’s expansive lower level, Adam Japko the President of Esteem Media (they own the Design Bloggers Conference and many other entities)and his team were greeting hundreds of new arrivals while passing out agendas, badges and various blogger necessities.
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| Traditional Home Magazine – Tori Mellot + Suzanne Cooper + Beth McDonough + Adam Japko |
Queen of PR for Currey and Co. Bethanne Matari was in conversation with New York based PR Prince Andrew Joseph, while his business team held court a few circles down. The friendly roar of chatter and laughter continued as I strolled through groupings of trade product and service booths like; Benjamin Moore, Chairish, Mountain Living, Duralee, ADAC and dozens of others.
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| Bethanne Matari + Andrew Joseph |
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| Lisa Robinson + Adam Japko + Mitzi Beach + Kim Turner |
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| Sarah Drew + Lisa Rickert + Julie Ruttner |
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Amanda Gates + Carla Austin + Karen Davis + Linda Holt + Crystal Reeves |
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| #DBCATL Design Bloggers Conference 2016 Atlanta GA |
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| Atlanta Homes & Lifestyles tour of 3800 Northside Drive – 22,000 sq.ft. + 3.5 acres + 2800 sq.ft. Pool House |
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| These charming ladies are from Atlanta Homes & Lifestyles. They are preparing to introduce the architects who will provide a tour of the soon to be Southeastern Designer Showhouse & Gardens. The Showhouse will feature interior installations from designers like Melanie Turner, Suzanne Kasler, Michael Boyd, Beth Webb, Jonathan Savage and many more talented Design Professionals. |
The Sunday Official Office Party was sponsored byTraditionalHome and hosted atFerguson Bath Kitchen and Lighting showroom. Ferguson had a clever contest on Instagram for pictures and hashtags. The contest (which I did not win) caused me to be late for my dinner at Le Bilboquet which happens to be located in the same charming european square in Atlanta and likens to a mini Rodeo Drive. So chic.
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| Ferguson Showroom 262 Buckhead Ave – party sponsored by Traditional Home |
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| Sharon Adams + Mega Watt + Alycia Mitchell + Michael Dickens |
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| Adam Japko welcomes group to Design Bloggers Conference |
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Justina Blakeney talks about creating for connecting Cynthia Rowley just completed her keynote presentation with Anna Brockway |
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| Cynthia Rowley + Rio Hamilton after her presentation on stage she took some time for a one-on-one and that interview is here. |
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| India Hicks + Austin Mill |
In today’s world we let others know our story through photos whether strategic or candid. These photos send a message that engage followers. Messages become CLEARER through hashtag sentences and location shares. Sharing this information strategically and on point can bring business rewards. This conference was designed to teach us new methods
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| Currey and Co. stage designed by Bethanne Matari and Cecil Adams |
Attendees are interior design bloggers, luxury interior designers, traditional design media, new design media innovators, and interior design industry leaders.
My stats breakdown like this –
90% of attendees were women –
90% of audience used smart phone and at least 1 other technical device-
50% were attending for the first time – 99% were over 21 (you’re welcome).
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| Design Bloggers Conference 2016 – “How to Make Your Writing Sing” |
 Garrett Griffis + Colleen Duffley + Brooke Williams |
  DESIGN BLOGGERS CONFERENCE 2016 |
Thank you Adam Japko for encouraging my participation. The Design Bloggers Conference provided invaluable information about effective communication across several platforms. I’ve made changes to this blog within the month since the conference and have scheduled another layout lift for this month. I love receiving your feedback and comments. Please continue to let me know your thoughts at [email protected] or [email protected].
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Clarity – who are you,
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intagram is happening for everyone – relevant for everyone – 150 characters to say who you are to the world.
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new book is supporting the launch of new collections
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think of instagram as a source to get the word out.
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Instagram private account and business account _who’s talking ?? You WE or I
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create a call to action, join the movement, share your hashtag
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create community around what your building.
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using a vocabulary as a brand
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what is your message? what are your takeaways.
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the point of social media is accessibility.
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Engagement is everything – getting people to tag
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ask advice – discovery page for new people to follow – ask questions (do you like this or that) people like talking and sharing – genuine authentic
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be real
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weekend hashtag projects – every weekend instagram host a weekend hashtag project
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share others work (respectfully)
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do takeovers – onekingslane, west elm, highpoint market,
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give shout outs
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comments and “like” strangers images
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share generously (get over people stealing your ideas and work)
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cater content to platform – recycle content
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optimize blog for mobile – 60 percent read on mobile
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share your images on other platforms
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takeaways – create clarity,
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3 time s a day no more than 7 times a day.
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@tag with @soandso also tag the images
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content becomes your portfolio – become a polite stalker, content is king, grow readership, improve metrics.
Rio
Not sure how I missed this post, but what a terrific recap! Will you be attending the upcoming conference in LA? Hope so, and I’ll see you there!
Hi Amanda –
Thank you for your kind words Amanda. It was a fun experience in Atlanta. Not sure about LA – but will keep you posted. sending my best.